To recruit and retain talent, companies must work on their employer brand and employee experience, and deliver an “employee value proposition” (EVP) that allows them to differentiate themselves from the competition. Companies with a good ability to prevent violent extremism can increase the commitment of new employees by 29%, as they assure them that their interests are aligned with the company's interests.
Well-being initiatives specifically respond to three important criteria: they contribute to improving team cohesion and commitment and recognition of brand values. Within a company, this can become a powerful engagement tool for your employer branding.
Wellbeing benefits and consistency in your employer brand
Happy teams of active ambassadors
Wellbeing in the workplace improves team cohesion and sense of belonging. From happy employees to active ambassadors, there's only one step left. Ambassadors help improve your employer branding and visibility. These two variables convey your company's values to the consumer through a strong, unique and credible message.
By investing in a solution that combines physical and emotional well-being with team cohesion initiatives, your company is proving that it knows how to deliver a dynamic and enjoyable experience for its employees. It's perfect for ambassadors to communicate about the programme, highlighting and sharing good individual and group moments. It is always pleasing when an employee communicates the fact that he or she works for a company that encourages informal moments and implements concrete actions to promote well-being at work.
Develop a shared vision
All of this helps strengthen company culture and engage teams in a shared vision. In general, in all organizations there is a team spirit, which is clearly evident when internal challenges arise or individual and group engagement initiatives are strengthened.
Lever to communicate
Companies have recognized the importance of wellbeing and employee experience to their image and, in particular, their strategic issue in the context of employee recruitment and retention. Some companies don't hesitate to communicate the results of their programs or initiatives.
How can you engage your teams through physical activity and wellness?
Promote group events for participation
Team events are a great strategic tool to engage employees and boost their motivation. You can organize group gymnastics or yoga classes at your facilities, or offer your employees the opportunity to participate in awareness or training workshops. In addition to these classic activities, you can launch solidarity challenges to highlight your commitments to social and environmental impact.
Asking your employees to participate together in a good cause allows you to define your employer brand around humane and ethical values.
Communicate regularly with your health and sports solution
Focus communication on showing that your team's well-being and health are a priority: An employer brand is built through action. Feel free to create a personalized newsletter with practical tips on physical and mental health to keep you informed about the different ways your employees can take care of themselves. This is also a great way to announce any initiative or event and encourage participation.
Identify aspiring ambassadors
In United Heroes, when we launch a game Wellness program At the company, we always start by mobilizing managers, communications and HR departments: they are the natural ambassadors of your employer brand. These people have an important role in encouraging participation. They can help with networking and recruiting participants across all company locations. To help you do this, we provide you with practical, tangible tools. We also make sure to listen to them and answer any questions they may have to enhance employees' personal/professional development.
In the second step, identify the most motivated employees. To do this, you can put out a call for volunteers. Leaders (often your most engaged employees) will emerge and become true influencers. They have the ability to motivate their colleagues, spread information, or even suggest regular exchange moments to achieve a better work environment and happier employees. You can give them a formal role, for example by naming them team leaders.
Evaluate your employees
Finally, to strengthen your employer brand, you must provide a work environment that encourages personal development. To increase your employees' engagement and motivation, it's essential to highlight them. You can publish testimonials from employees who participate in your program through your internal communication tools (for example, on your intranet, in your internal newspaper, or on your displays or bulletin boards). With the consent of each participant, it is also possible to publish these testimonials in your external communications, and many will be happy to broadcast these publications on their social networks. It's a good way to attract talent and increase the attractiveness of your company.
