H&M is following Inditex’s lead and bringing the collection back to the UK

H&M charges a fee for returns to the UK. The Swedish group, which at the beginning of the year announced its intention to introduce a fee for returns in ten to fifteen markets, has taken the first steps in the UK and will charge £1.99 (€2.3) for returns online and in the US. E-commerce ordering store, where progress has been made Fashion business.

The company noted at the beginning of the year that the revenue generation strategy was part of a cost-cutting plan. The Swedish company began considering introducing a fee on returns in September 2022This was after launching a series of tests in several markets to test consumer response.

However, in the trial period, the company only applied the fee to online returns. H&M thus joins other players in this sector such as Inditex, At the beginning of 2022, it launched this procedure in thirty markets in which it operates, with the exception of Spain, where it began charging 1.95 euros for online returns last February.

For now, the Galician giant is keeping the free returns in store, which means more traffic at the point of sale.

H&M will charge £1.99 (€2.3) for returns online and in stores in the UK

The UK has one of the highest internet penetration rates in Europe. According to the same media. Between 20% and 30% of online fashion purchases are returnedThis is a much higher percentage than the return rate recorded in stores. High online returns rate means higher logistics costs.

The two largest fashion distribution groups aren’t the only ones applying returns fees: Fast Retailing has also begun implementing this measure for Uniqlo In March last year, Zalando established minimum order limits in nine markets in 2019 with the aim of reducing revenue share, one of the biggest issues faced by retailers. Pure players.

Boohoo is another example on this list, and in July 2022, it also introduced a flat fee for returns. Then the British online fashion group explained Which had to adapt its policy due to the increase in transportation costs The number of returns witnessed in the previous months increased.