The Oscars in March will include a new category: “Fan Favorites,” which On Monday, the organizers revealed that they will reward the film with the largest number of tweeters’ votes Which seeks to reverse the trend of the low audience in recent years.
The announcement comes after the films “Spider-Man: No Way Home” and “No Time to Die” failed to win a nomination. Among the main categories of the 94th Academy Awards, which will be held on March 27.
Now, with the hashtag #OscarsFanFavorite, Everyone will be able to vote on Twitter or on the Academy’s website What they consider the best film of the year.
However, the new award will not be an official Oscar category.
theThe initiative can increase the audience of the party by adding a participatory touch, They have brought back the blockbusters who last year were responsible for rallying audiences back to cinemas that reopened after months of paralysis by the pandemic.
In 2021, when more art films were the biggest winner of the night, Only 10 million viewers watched the show, down 56% compared to 2020 which had already fallen to its worst record.
Hence, the American Academy of Motion Picture Arts and Sciences It pushed some reforms to increase the popularity of its biggest event.
In 2018, for example, they proposed an Academy Award for “Popular Film” That would honor superhero productions or like those in the Star Wars saga, blockbuster movies.
However, after some criticism, the proposal was shelved.
This year, the organizers hope that the initiative “Helping create an engaged digital audience before the concert,” Allowing audiences to “interact with the show in real time,” said Meryl Johnson, the academy’s vice president for digital content and letting audiences “interact with the show in real time.”
For Twitter, collaborating with the Academy is an “exciting way to attract movie fans “And to celebrate his passion for movies released last year,” said Sarah Rosen, the platform’s head of entertainment and news collaboration in the US.
Voting ends on March 3, and you can vote up to 20 times a day. Three speakers will be randomly selected to present the Oscar at next year’s gala.
Another poll will be launched for people to vote on the movie’s ‘most joyful moment’ Or scenes “the audience can’t help but burst out laughing in theatres.” The five most voted will be shown during the ceremony.
Looking forward to the party in March, Today, Monday, specialized media confirmed that actresses Regina Hall, Wanda Sykes and Amy Schumer You will be the hostesses of this new edition.
The Academy has not issued a ruling on this matter.
ABC reported last month that the Oscars will have proof for the first time since 2018, When host Jimmy Kimmel took the biggest party in Hollywood.
In 2019, the hostless format was praised and even copied at other ceremonies, Like Emmy, who rewards the best in TV. However, subsequent Oscar shows were criticized for their lack of humor and focus.
The Oscars return in March to their traditional homeDolby Theater in Hollywood, after the pandemic, in 2021, the event was held at the Los Angeles train station.
The ceremony was postponed so that, according to some local media, it would not coincide with the Winter Olympics. And the NFL Final, which was held Sunday in Los Angeles.