Campaigns – Mexico
(10/24/23). For Halloween 2023, Peso Pluma transforms into Mike Wheeler from Stranger Things, in a new multi-title Netflix campaign created by Brands&People (an agency affiliated with TBWA Mexico).
In this new campaign, Netflix celebrates with its fans, showcasing a wonderful world of fashion, inspired by the platform’s most popular titles such as Stranger Things, Merlina, One Piece and Squid Game.
At the venue we see different fans giving life to their favorite characters, including the famous singer Biso Pluma; One of the most streamed artists of 2023 on Spotify and the artist with the most entries on the US Billboard Hot 100. In the piece, Peso Pluma turns into Mike Wheeler from Stranger Things, the character he was previously with compared to fans on social networks, due to their resemblance .
The campaign was created by Brands&People, a strategic communications agency of TBWA, which developed the project in collaboration with Netflix Mexico. The audio-visual piece was produced by Oriental Films, directed by Brazilian director Duran Sodre and Hollywood cinematographer Pedro Luc.
In addition to the brand film, Netflix Mexico will continue to engage fans throughout the Halloween season, through different digital actions, which will give people inspiration to create unforgettable costumes, based on the best Netflix series and movies.
Netflix is looking to celebrate Halloween in a big way and show that everyone can find the perfect costume in its titles, even the famous featherweight
Featherweight Halloween Party. Advertiser: Netflix Mexico. Brand: Netflix – #NetflixHalloween. project: Netflix – Featherweight Halloween. Advertising agency: Brands and people Mexico. Audio-visual production: Oriental movies. film director: Soudre’s rotation. Director of Photography: Pedro Luque. nation: latin america. category: Media.
