ITV's decision to start Love Island: All Stars On its main channels it failed to reap the rewards, with just 1 million people watching last night's premiere on ITV 1 and a further 500,000 on ITV 2.
Less than 12% of total viewers watched the new show that marked its return. Love Island Favorites over the years include Liberty Poole, Georgia Steel and Chris Taylor, who recently starred Barbie.
Like the previous winter version all Stars Held in South Africa. Although last year's winter edition started on ITV 2, last night's broadcast on both channels was just 100,000 viewers behind. previously Love Island ITV 2's summer season starts with 1.3 million in June, according to Barb data provided by Nights.tv.
all Stars It gets 9pm GMT (1pm PT) to 10:30pm GMT on ITV 1, but it's well behind BBC One Silent witness.
What's even more interesting is that it can't match the iteration. 24 hours in police custody On Channel 4, it beat it by 200,000.
ITV took the same approach The eldest of the brothers. Earlier this year, it rebounded, Starting on ITV 1 before moving to ITV 2 for the remainder of the series. It starts with 2.5 million before averaging just under the 1 million mark.
Love Island: All Stars It continues tonight and for the next five weeks.
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