03/28/2022 – Stephanie Chevalier Naranjo / NoticiasClave.net
The giant flow Netflixrecently announced that it will begin a function testing phase that intends to charge users who share their password with people outside the home additional fees.
The company chose three countries in Latin America to test this new method, Peru, Chile and Costa Rica, where Additional cost for sharing an account It would be between $2 and $3 a month.
Despite surpassing 221 million paid subscriptions in 2021, Netflix has seen a great dealThe slowdown in new entrants to the platform After the surge of the COVID-19 pandemic. By ending password sharing, the company is proposing a change in its strategy, the goal being Get more revenue from existing customers, instead of just relying on new signups.
As the Statista graph shows, the growth of?Netflix So far mainly because of its international expansion. Since the end of 2018, the number of subscribers has grown by only 16% in the United States and Canada. By comparison, the increase in users in Latin america It was 50%. Meanwhile, EMEA nearly doubled subscriptions over that period, up 96%, and Asia Pacific, at 208%, remains the platform’s fastest growing region.