Flor de Caña and Sebastian Yatra celebrate the planting of one million trees for a greener future

sebastian yatra, One of the most famous Latin American singers at the moment, She continues her alliance with Flor de Caña, A premium, sustainably produced rum brand, to further promote the global reforestation campaign Today, “Together for a Greener Future” celebrates the planting of one million trees.

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As Ambassador of Flor de Caña since 2021, Sebastian Yatra was the image of this campaign, which includes activities at points of sale, initiatives on social networks to raise awareness about the importance of reforestation and tree planting events. in different countries, which in the case of Colombia was organized in collaboration with the Robert Farah Foundation. In addition, as part of the global reforestation campaign, Flor de Caña will plant a tree for every bottle sold.

The Colombian singer-songwriter has a vision and is not only focused on his artistic career, but also thinks about the future and our future, which he talked about: “I am very happy to be an ambassador and part of this initiative with Flor de Caña, with whom I share the same values ​​and interest in caring for the planet: a planet where our children can live and breathe clean air.“This alliance between Sebastian Yatra and Flor de Cania is born from a mutual commitment to work towards a greener and more sustainable future for future generations.

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One million trees have been planted in various regions around the world, including Central America, South America, North America and Europe, always using local species from each region. This amount of trees, in addition to their contribution to restoring water sources and creating habitats for wildlife, is equivalent to removing 6,000 vehicles from circulation annually.

About Flor de Caña Rum

Flor de Caña is a premium rum brand and the world’s first distillate to be certified carbon neutral and fair trade. With a family history since 1890, It is distilled using 100% renewable energy and aged naturally at the foot of an active volcano without sugar or artificial ingredients.. The brand has been recognized as a global leader in sustainability with distinctions such as “Green Distillery of the Year” (Caribbean), “Ethical Brand Award” (UK) and “Best Sustainable Rum Distillery” (US) . www.flordecana.com

For people who want to join this environmental mission, you can support the reforestation efforts of this campaign by donating through Fundraising page for Flor de Caña and one tree plantedThis ensures that a tree is planted for every dollar donated.