Buenos Aires is preparing for its international relaunch

The Government of Buenos Aires will re-launch the city of Buenos Aires internationally with a strategy that seeks Reviving the visitor’s economy and the Investments in competitive sectorsconsolidation of the leadership of Buenos Aires in the so-called “city ​​diplomacyand put it with The agenda for the future focuses on global well-being and climate change.

To do this, tomorrow, Monday 20 September, the Forum will bring together international experts and representatives from the city’s most competitive sectors in the “Back to the BA” hybrid meeting. Made with the English magazine The Economist, the event will be transmitted via streaming to the strategic markets of United States, Spain, United Kingdom, France, Italy, Germany, Latin America.

Head of Government of Buenos Aires, Horacio Rodriguez Laretta, will be interviewed by Robert Wood, chief economist for Latin America at The Economist Intelligence Unit, where he will analyze Buenos Aires’ competitive advantages.

announce this Fernando Stravis, Secretary-General and International Relations of the city government, who set the goals international strategy From the city, which includes recovering approx 3 million international tourists Towards 2023, with a special focus on Business tourismstock recovery 100,000 international students that arrived annually in the city before the outbreak of the epidemic. Likewise, Buenos Aires, named the best city in Latin America for digital nomads, aims to attract 20,000 remote workers by 2023, which could leave expenses close to 150 million US dollars.

With a focus on promoting Buenos Aires as a great city to live, visit, study and do business, they will participate as keynote speakers in the city’s most competitive industries, such as Birpaolo Barbieri, founder and CEO of Unicorn Awala; Karen Brock, VP Free Marketplace; Axel Kocevaski, journalist and film producer. Francisco Vigo, CEO of CVC Corp Argentina (Al Mundo, Avantrip, Biblos) and international experts such as Mark WattsC40 CEO; Alice Charles (WEF) y Martin van der Ven (ICEF).

“Global cities open up to the world and compete From new agendas for the future related to quality of life. The relaunch of Buenos Aires International will focus largely on restoring international tourism, promoting access for international students and digital nomads, and positioning the city as the best city in Latin America to invest in strategic sectors, such as creative and knowledge-based industries. to the press.

“International tourism, in addition to giving people from all over the world the opportunity to learn about our culture, is a source of work for merchants and for different productive sectors. We are already working on our future and one of our goals is for the city to be in tune with new global trends and to have its place on the international scene, because This is growth for everyone,” he said. Felipe Miguel, Chief of Staff of Buenos Aires.

The city resumes international tours

Similarly, Stravas emphasized at a conference that before the end of the year, he was the head of government International tours and official missions will resume.

Meanwhile, a tour is scheduled to take place in the United States in September, where he will meet Rodriguez Laretta as mayor and vice president of C40, with Climate Change Office Directed by John Kerry, Powers world bank And from American Development Bank, With a focus on The city’s climate change agenda.

The tour, as they expected, will also be an opportunity to discuss the city’s participation in COP26, and start preparing C40 . Mayors Summitscheduled for 2022 in Buenos Aires. The meeting will bring together more than 30 mayors from the world’s major capitals to agree on common goals regarding sustainable urban planning.

In addition to, Rodriguez Laretta will participate in COP26, the world’s largest annual climate change conference, which will take place from October 30 to November 12 in Glasgow, Scotland. There he will also chair the C40 Steering Committee meeting as Vice President.

In December, the head of government will make an official tour of Europe, where he plans to meet Jose Luis Martinez Almeida, Mayor of Madrid; Anne Hidalgo, Mayor of Paris; Michael Mueller, Mayor of Berlin, and Virginia Raggi, Mayor of Rome. With all of them, Rodríguez Larreta maintains a seamless relationship that began with the launch of Urban 20, a group created in 2018 that brings together the mayors of the most important cities of the G20 countries.

Read on: