Barcelona has included seven science trails in its catalog of tourist attractions, most of them in the 22@District, and has chosen 46 places of interest with one common denominator: the dissemination of science, technology and innovation. The list includes the Supercomputing Center of Barcelona, the Fabra Observatory, the Real Accademia de Senes i Arts de Barcelona, Parc de Requerca Biomedica or Cosmo Caixa with the aim of diversifying, seasonally adjusting, decentralizing tourist flows and also arousing the interest of the people of Barcelona
In the midst of the controversy over the Barcelona tourism model, “We are ready to create new perceptions to explain the city and to attract people in a different way; attracting scholars is more difficult than attracting tourism in the Rambla, but Barcelona can choose the people who come,” emphasized Edward Torres, President of Turisme de Barcelona, During the presentation of this new program, which has enjoyed the cooperation of the city’s scientific fabric.
“Barcelona is much more than just a beach and a Rambla, it is also a culture, gastronomy and science … We propose a specific strategy that allows us to attract researchers and companies in the medium term, and tourism serves to explain the city; many people come to study or work in Barcelona because they They came as tourists before,” First Vice Mayor Jaume Colponi confirmed.
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Four of the seven science tracks, designed with the Catalan Foundation for Research and Innovation (FCRi), have 22 @ District as their setting. It is the Sustainable Buildings Route, Barcelona Tech Route, Industrial Residue Route and Innovation Route, which proposes a tour of smart buildings in the neighbourhood. The Way of Light (for day or night travel), the Einstein Way and the Women’s Way were also launched. “We made a product out of a resource,” confirms Meritxell Plana, head of science tourism at FCRi, which also organizes Setmana de la Ciència.
Marianne Moreau, Edward Torres, Jaume Colponi and Xavier Mercer, yesterday during the presentation of “Barcelona, Deste Sencia”
In parallel, Barcelona Turisme will integrate science-related events and events on its website. “Creating a tourism product requires a lot of work, we have determined the potential of the destination by auditing the spaces, identifying 46 properties and analyzing their contents before creating the itineraries and proposals,” insisted Turisme de Barcelona Director.
