This is next November 24th It will happen today Black Friday In Colombia, it is a special day for trade due to the demand for large-scale products for the Christmas season and the end of the year.
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Black Friday is traditionally celebrated on… United Statebut it has been replicated in other countries, and is characterized by Large supply of products, attractive discounts and high customer demand.
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This situation is difficult for merchants, businessmen and entrepreneurs, because in order to be able to deal with these fronts in the least possible way, it is necessary to provide logistics and the ability to provide services at the peak of this day.
Black Friday
Given this, many messaging brands have offered advice to users. business men And Merchants To be able to meet the order on November 24th.
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For one, Pibox recommended planning ahead what level of purchase order they might have that day. In addition, he suggested the following:
1. Prepare inventory: To have sufficient inventory to meet demand, by setting realistic sales expectations, and highlighting the best-selling products.
2. Get attractive offers: Designing offers is essential to attract customers.
3. Oiled and efficient logistics services: We have an effective logistics system for customer satisfaction, cost reduction, competitiveness, sustainability and effective supply management.
4. After-sales: Post-purchase interest is an opportunity for the customer to build brand loyalty.
In addition, the brand also recommends being aware of its customers’ tastes and preferences, taking into account whether Type of discounts also Promotions It is profitable for the business without having to neglect inventory, thus ensuring that there is enough stock to meet the demand.
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commerce Oscar Berrocal/El Tiempo
Adequate and well-managed logistics services are important to meet customer expectations considering the following aspects:
1. Supply chain assessment: The chain’s components must be prepared for increased demand during Black Friday and the Christmas season.
2. Logistics alliances: Partnerships with suppliers that offer quality shipping solutions often have a positive impact on sales.
3. Efficiency in deliveries: This allows companies to streamline operations and meet changing customer needs. Speed and punctuality are key to achieving this.
3. Returns and Customer Service: After Christmas shopping, returns are very likely to occur. These companies, according to Bibox, can be a solution in this area, as they work to simplify the return process, making the customer experience easier.
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