The simple approach that Tim Cook and Jeff Bezos are using to drive greater productivity at their companies

Tim Cook and Jeff Bezos are some of the most powerful entrepreneurs in the world. Cook is responsible for Apple, a company valued at more than $ 2 trillion, has more than 145,000 employees The devices used by more than 1.5 billion people are made. And Bezos is the founder Amazon, the brand that reaches billions of homes with major services This made him the richest person on the planet.

As for their amazing accomplishments, many believe that Cook and Bezos are machines that never stop working 24 hours a day, 365 days a year, teleporting from sector to sector to keep ships running on time and in the right direction. However, there are experts in the business world like Technology analyst Jason Aten Who understood that the secret of these two giants goes in the opposite direction.

“There is no possible way for someone like Tim Cook or Jeff Bezos to take care of everything that goes into running their own company.”Aton explained in a column published on Saturday in the famous magazine The Iraqi National Congress. Because there is so much more an individual can do., careful.

Aton argues that Cook and Bezos are perfect examples of a simple principle What makes them one of the most productive people is that they don’t even try to be that kind of person. Instead, they focus on what Aton calls The “only you” principle, the idea that everyone should only do what they can do and that the way to do more is to stop trying to do everything.

The beauty of this principle is that it exists Two benefits. The first is that it helps you prioritize and manage your limited time resources each day, helping you focus on exactly what you need in your time. The second is that it encourages you to stop thinking that you are the one who should be doing things that someone else can do just as well, or often better, ” Aton pointed out in his column at a company

He added: “As a leader, there are things that no one else can do. For example, you can only make strategic decisions that define the direction of your company. Bezos refers to them as“ one-door decisions. ”They are high-risk decisions, and once you make them, you cannot pass by The door again. The point is that if you devote your time to other things that someone else can do, then you won’t have time to do the things that your team depends on you. Cook is a particularly good example of this. “

Columnist from a company I confirm that The current CEO of Apple is “not interested in a detailed disposition of the things that don’t suit him.” Aton noted that Cook is aware of his strengths and, above all, his strengths. “He was never known to be a product designer, and when he took over at Apple, he didn’t suddenly start visiting the design studio every day, as his predecessor Steve Jobs had been known to do. He continued to trust that this team knows what they’re doing.”

Aten’s concept is that the leader’s job is to ask himself whether the tasks he performs are the only ones he can do. If not, the company will benefit when it finds someone else who can do it.

“I hope the leader finds the best people he can do in any job. Then give them the resources, encouragement and responsibility to be better. Then let him focus on doing the things he can only do for the job. Quite simply,” is over.

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