The Dominican government launched its country brand strategy Wednesday in New York, as part of its efforts to strengthen and promote its presence, business relationships and promotion in the United States, its main trading partner and where the majority of Dominicans who live outside its territory reside.
The ceremony, which was chaired by President Luis Abenader, Minister of Tourism David Collado, Chair of the Private Sector Qatar Brand Committee, Ligia Bonetti, and Director of ProDominicana, Biviana Rivero, was held in one of the Ziegfeld halls. In the heart of Manhattan.
During the activity, the five pillars that complement the country brand of the Dominican Republic were highlighted: investment, exports, tourism, culture and citizenship, and it was made clear that the strategy in the United States would be supported by the Dominican expatriates with whom action would be taken. They are deployed to welcome the country’s brand as their own and to be its ambassadors to the United States, developing the pillars upon which it is built.
The Qatari brand, which was the result of a long process involving the Dominican government and the private sector, was introduced in the framework of President Abenader’s visit to New York, as one of its main objectives is to integrate the Dominican diaspora in the re-launch of the Dominican Republic and where the country can develop to its fullest potential.
President Luis Abenader stressed that the Dominican diaspora is fundamental to the Qatari brand, because they were the main driver of the country’s recovery and their efforts and work is an example of commitment, brotherhood and the struggle for the homeland.
“Only by working for our brand do we do justice to all those who, day in and day out, like every Dominican absent, forge our values and work hard, both inside and outside the country, committing, innovating and building a better Dominican Republic,” he said. President.
Tourism Minister David Collado described the launch of the Qatari brand in the US as a “historic event”, as this will support the nation’s relaunch as an ideal North American destination, in both business and industrial affairs. As well as tourism.
“From now on, there will be a before and after promoting our country in the United States, a country that provides us with more than sixty percent of the tourists who visit us,” Collado said.
“In this effort to strengthen our presence here in the United States, we must go hand in hand, hand in hand, with this great Dominican community, which makes so many contributions to our economy through its visits, remittances, investments and “consumption of what is ours,” said the Minister of Tourism.
The country brand strategy marks the beginning of an enduring effort to work comprehensively to enhance the image of the Dominican Republic, highlighting Quisqueya not only as a tourist destination but also as an integrated destination for business and investment, with export products. Also as a space full of cultural riches.
In this entire strategy, the private sector, which covered the expenses of the entire operation carried out so far, including the launch in the United States, plays a leading role, drawing on its experience, but also illustrating actions to open the access of the Dominican Republic to the world as an attractive and safe option for attracting investments new in a sustainable way.