Nobody expected Netflix’s password-sharing campaign to work so instantly; Even the giant himself flow I was expecting to see some dip in the number of users before things grow.
Surprisingly, though, the exodus from Netflix hasn’t happened. The latest data on Netflix subscribers from research firm Antenna, compiled by Variety, shows that the company flow It is seeing an increase as people create new accounts. The company began notifying US users on May 23 that password sharing would end, and in the days that followed, saw the biggest growth in subscriptions since January 2019, according to Antenna. In fact, the research showed that the number of new users per day rose to 73,000 between May 25-28, an increase of 102%.
Although there was a significant spike in cancellations, it wasn’t severe enough to dwarf subscriber gains, according to Antenna Data.
It’s a sad time for many Netflix users who were hoping for a change. That’s right, it looks like the Netflix password sharing campaign is here to stay.
Netflix password sharing cost
For those who want to continue sharing their Netflix credentials, the streaming giant flow Added an option called “Buy Extra Member” which costs $7.99 for US users and £4.99 for UK users. It’s not perfect, but some people seem to have given up and bought an extra subscription, perhaps for an elderly family member or kids who live away from home.
The other option for Netflix password sharers is to buy a new account. This costs the same as before, with different prices available depending on various factors.
Measures against Netflix password sharing
I’ve been keeping an eye on Netflix’s campaign against password sharing, so check out my article on the subject for everything you need to know. giant flow It announced the changes last year and said it would implement them by the end of the first quarter. However, at the end of March a delay seemed imminent.
Unfortunately, it was only two months late, as the streaming giant is getting increasingly active in making sure people don’t share their Netflix passwords.
How does Netflix know you’re sharing the password?
Now the million dollar question: How does Netflix know I’m sharing my password? Unfortunately, the company will know who is breaking the rules because it collects a lot of data about you. This includes your location to see where you usually use your account, as well as if you share it.
Some people were concerned that sharing the password wouldn’t include kids in college, but Netflix lets you sign in from other places. Your kids will only need to sign in at home every 30 days or so to keep their shared Netflix account active.
It’s very close, of course, but if we use this data, the end of Netflix password sharing has come. The real test will come when Netflix officially reveals its subscriber data by sharing its results for the current quarter.
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