Password sharing on Netflix: New data reveals a shocking truth

Nobody expected Netflix’s password-sharing campaign to work so instantly; Even the giant himself flow I was expecting to see some dip in the number of users before things grow.

Surprisingly, though, the exodus from Netflix hasn’t happened. The latest data on Netflix subscribers from research firm Antenna, compiled by Variety, shows that the company flow It is seeing an increase as people create new accounts. The company began notifying US users on May 23 that password sharing would end, and in the days that followed, saw the biggest growth in subscriptions since January 2019, according to Antenna. In fact, the research showed that the number of new users per day rose to 73,000 between May 25-28, an increase of 102%.

Terry Alexander

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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