Canada Goose adds five executives to its management team

Canada Goose announced five new appointments to its management team on Tuesday, all effective immediately, as the luxury outdoor apparel brand develops its recently unveiled five-year strategic growth plan.

The Toronto-based company has tapped Matt Blonder as its first brand digital officer; Juliet Strechenberger, President, CGAG, Europe, Middle East, and Africa (EMEA); Ana Mihaljevic, Global Store Director, in addition to her current role as President, North America; Daniel Bender, Director of Transformation and Executive Vice President of Sales Operations and Planning; and to Patrick Burke, Senior Vice President of Strategy and Corporate Development.

In his new role, Blonder will be responsible for the strategy, implementation, and adoption of all of Canada Goose’s consumer-facing digital platforms. In addition, Streichenberger will be responsible for Canada Goose’s growing business in areas of international influence. With the premium performance resonating strongly with consumers in the EMEA region, his goals will include expanding the brand’s e-commerce business and presence in stores.

In addition, Mihaljevic will lead the brand’s long-term retail expansion roadmap and oversee global retail excellence, champion Canada Goose’s plans to double its presence over the next five years, while driving transformation goals, and oversee the development and implementation of the company’s efforts to ensure growth progressive.

Finally, Burke, who previously led Canada Goose’s investor relations and strategy functions, will be responsible for developing, monitoring, and implementing Canada Goose’s corporate priorities, as well as new business opportunities.

“Executing our five-year strategic growth plan will require a team of talented and experienced experts to help us expand our direct-to-consumer business, reach new audiences and create new categories,” said Danny Reese, President and CEO of Canada Goose.

“A key hallmark of success is renewal. As we accelerate our business and implement our strategic pillars of growth, these appointments reflect the performance of the global retail and luxury brand we are today and reinforce the foundation we have built for the business we will be in the future,” he added.

In February, Canada Goose announced its new five-year growth plan, which includes plans to reach $3 billion in annual revenue by 2028.

As part of its plan, the company will continue to expand into new categories such as rainwear, apparel, and footwear, while also adding other categories such as eyewear, luggage, and home.

Likewise, the company plans to double its retail presence from the 51 permanent stores it had at the end of last quarter. Specifically, it plans to enter new markets around the world and increase direct consumer penetration in existing markets.