This is the most contracted Netflix plan in 2023 and it will surprise you | Smart TV

We recently told you about the streaming situation, where the bubble burst with losses exceeding $5 billion in the US alone. But there is an exception, since then Netflix has managed to balance its accounts.

2023 has not been a quiet year for the platform. It is not necessary to remember that in February last year Netflix made a new and more controversial decision: Block account sharing and launch an ad-supported plan.

Rivers of ink flowed around this move, to the point that Netflix suffered a hemorrhage of customers who decided to cancel their subscription due to the new policies of the Big N company. But it seems that Netflix was right in its decisions.

Surprise with Netlfix's most contracted rate in 2023

So much so that, as Softzone reported, Netflix's ad-supported plan was the most contracted in 2023A big surprise shows that the idea of ​​a live streaming platform was controversial, but effective.

According to Netflix estimatesThere were nearly 200 million households using shared accounts on the platform. Big N wanted to attack this group of users, banning account sharing and betting on new plans, especially those with ads.

The growth of this new plan has been very slow, to the point that it did not exceed one million users in May. But since then, especially when Netflix improved the plan with ads through increased resolution among other new features, this subscription started to take off.

So much so that at the end of 2023, Netflix was able to attract 23 million new subscribers to its plan through ads. Yes, more than 10% of the 200 million supposedly took advantage of joint accounts.

The plan I went with Hit up Netflix. Today it represents 30% of the total subscribed user share. These users watch an average of two hours of content per day, so the advertising revenue for the platform is very large.

Considering that it is the most profitable plan for Netflix, since the ad revenue is so high, the streaming platform has a clean sweep in 2023. The bad thing about all this is that its main competitors will not hesitate to follow in the footsteps of the great N.

So More services will arrive sooner rather than later with a plan that includes ads. Without going any further, Disney+ jumped on the bandwagon in November 2023, and Max – the successor to HBO Max – will certainly follow in its footsteps when landing in Spain.