This is Apple's new initiative to celebrate Earth Day

Apple reminds its customers that they can be part of one of its environmental initiatives!

Apple has kept its commitment to the environment as one of the pillars of its brand and applies it in various strategies. Regarding Earth dayOn April 22nd, the company began the celebration by adding its banner website Which It reminds customers that they can recycle their Apple devices “for free.”

As shown on the company's official website, the recycling process can be initiated on the Apple exchange page in many countries by filling out the form. Depending on the terms of the product, customers can redeem it and get a credit towards their next purchase, and if it doesn't qualify, it can be recycled for free.

Apple invites customers to participate in Earth Day 2024

The list of products that can be recycled includes iPhone models, cables, cases, accessories and other similar electronic devices.. Apple says customers who embrace this initiative “will help protect the Earth’s valuable resources and reduce waste as we work toward a better future for the planet.”

In addition to this invitation to your customers, Apple shared a new video titled “Recycling Robots” on its YouTube channel in the UK today Which states that Apple's recycling robots can now recover recyclable materials from a total of 23 different iPhone models.

This video stars Apple's recycling robot team. While the dedicated recycling robot Daisy is one of the most popular robots, thanks to its ability to dismantle 23 different iPhone models to recover important materials like gold and rare earth elements, there is more.

The Dave robot extracts the tungsten from the Taptic motors, while the Taz robot takes care of the sound modules. According to the video, together they are leading the way in recovering recycled materials for the next generation of products.

Artificial intelligence is also present in Apple device recycling

For Earth Day last year, Apple released a report detailing the progress it's made on the environment and where it needs to go. A similar publication is expected this year containing news related to this process. Above all, a few weeks later, the company's CEO, Tim Cook, announced that artificial intelligence was present in the recycling of Apple devices. It would be interesting to know more specific details.