Social networks as the main source of travel recommendations, According to the “Global Travel Trends” study published by American Express.
It’s a statement, The financial institution indicated that people are looking for quality and sustainability in their purchases. They are keen to discover new trendy restaurants.
The study was conducted in Australia, Canada, Hong Kong, Japan, the United Kingdom, the United States and Mexico.
The company indicated that 67 percent of people search for interesting places to visit on social media when planning a trip.Andwhile 55 percent search for restaurant recommendations and 52 percent search for housing options.
In contrast to what was observed in other countries such as Japan where only 62 percent of people are inspired to travel by seeing photos on social networks, 91 percent in Mexico are motivated to do so.
The company reported that 72 percent of Mexicans post photos on social media about their travels.
Generation Z represents those who do this the most at 78%, followed by Millennials at 75%, Generation X at 62%, and Boomers at 60%.
“Instagram is the platform most used for travel inspiration (74 percent), followed by Facebook (68 percent), YouTube (63), and TikTok (56 percent), among those who use social media for travel inspiration,” American Express reported.
He pointed this out The attribute that Mexican consumers value most when purchasing or renting goods from a luxury brand is their high quality, at 92 percent.
“Even 84 percent of Mexicans agree that they prefer to spend money on premium brands rather than fast fashion, a trend that is also present in the other markets surveyed with the exception of Japan, which shows the lowest percentage at 52 percent.” Shown.
