Currently, there are more than 200 million content creators across all social networks.
Only 46.7 million are “amateur” content creators on platforms like YouTube, Instagram, Snapchat, Twitch, TikTok, Substack, Patreon, and OnlyFans.
YouTube is the most famous platform and it registers 1 million content creators.
There are many content creators who have achieved global fame and diversified their businesses. An example of this is YouTuber MrBeast, who registers a large number of businesses, and one of them, his hamburger brand, has recently been embroiled in a major scandal.
Jimmy Donaldson, popularly known as MrBeast, is a successful entrepreneur born on May 7, 1998 in North Carolina, United States whose history and fame reach many parts of the world.
Currently, the content creator is known for his extravagant and generous videos, in which he offers huge sums of money, cars, and houses to his friends, subscribers, and even complete strangers.
Through his fame, he has become one of the most successful content creators in history, with over 151 million subscribers and 13 billion views on his channel. Given this, it is known that the profits MrBeast makes with each YouTube video are so large that it has allowed him to develop a very profitable empire and invest close to $300K in each of his productions.
However, it is currently estimated that according to Celebrity Net Worth, MrBeast, at 25, has a net worth of $100 million and by 2021, according to a Forbes report, he is the highest paid YouTuber in the US by earning $54 million on this platform .
Mr. Best Burger Business
After its launch in 2020, the popular Youtuber, along with Ghost Kitchen Virtual Dining Concepts, launched the MrBeast Burger brand, which is currently embroiled in a scandal due to recent negative reviews due to the low quality of its burgers.
Given this, Jimmy Donaldson sued the company, accusing it of “irreparably damaging its reputation” and only seeking expansion at the expense of its image rather than focusing on the quality of the products.
The lawsuit included 85 pages of negative comments and photos of burgers that looked bad, “inedible” and even “disgusting” because of an ongoing problem with raw or undercooked meat.
With this lawsuit, Donaldson is seeking to terminate the contract with this company, which warrants that the preparation of food sold at MrBeast Burger is “a poor reflection of the MrBeast trademark.”
Likewise, it was learned that the legal document states that he “has spent years developing his brand to make it one of the most valuable brands in the world, and it was a key element of his deal that he maintained strict control over the use of his name, image, likeness.”
But, the YouTuber isn’t the only one suing, as Virtual Dining Concepts has filed a counterclaim alleging that Donaldson failed to comply with his contractual obligations, particularly advertising and promotion, by not publicly supporting MrBeast Burger, as well as making “false and offensive” statements that would It ruins the reputation of the burger.
These lawsuits lead the brand to bad reviews, which leave a bad opinion to the world’s consumers, so the company’s reputation is deteriorating all over the world.
There are many influencers who are dedicated to building businesses, as an example in Mexico is Luisito Comunica, which registers a large number of brands, which can range from services to food and others.
This is how a personal brand can be turned into a business, but if not managed, it can affect the creator’s brand.
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