Cruzcampo in the UK is advancing at a rate of 1,000 bars per month

Heineken’s Spanish-Andalusian beer, Civilian Cruzcampo, has managed to enter more than 5,000 bars in the UK since it began distribution in that country’s hospitality channel 5 months ago.

And now the multinational beer company has announced it Your next goal is to enter the feed channel So it will also start selling in local supermarkets like Tesco and others.

In this sense, the company remembers Cruzcampo as such The best-selling brand in the Food Channel in Andalusia They are most present in Andalusian homes, where they represent approximately one and a half million. “Tourists returning from Spain, particularly Andalusia, have been asking us on social media where they can get these beers in the UK,” explains Matt Saltzstein, Heineken UK beer branding unit manager, “and it was clear that there was demand.” “.

According to data from the National Institute of Statistics, it is expected that Andalusia has been visited by more than 2.4 million tourists from the United Kingdom Last year, it was the main source of foreign tourism for the region. Furthermore, of the approximately 260,000 Britons who live regularly or permanently in Spain, more than 81,000 live in Andalusia.

The UK launch of Cruzcampo is supported by A A large-scale marketing campaign on television and social media. In addition to a strong presence on point-of-sale shelves, and Andalusian-inspired visual elements in British pubs, through signage, cutlery or glassware.