Amazon Prime Video announced Friday that it will add ads to the streaming platform’s content in Mexico markets and other countries.
The ad will appear in early 2024 in the United States, the United Kingdom, Germany and Canada, and later that year in Mexico, France, Italy, Spain and Australia.
“To continue investing in engaging content and continue to grow that investment over an extended period of time, starting in early 2024, Prime Video shows and movies will include limited advertising,” Amazon said in a statement.
He stated that his goal was to get significantly less advertising from linear TV (the traditional system where the viewer sees content as it is broadcast and on their original channel) and other streaming providers.
The company did not indicate exactly how many ads or ad minutes will be rolled out, but said an ad-free option will be offered for an additional $2.99 per month to members in the United States (52 pesos at today’s exchange rate). .
Specify that live event content, such as sports, will continue to include ads.
Read: Amazon Prime Video will invest $300 million in Mexico
“We will share pricing for other countries at a later date. We will email Prime members several weeks before ads are introduced on Prime Video with information on how to subscribe to the ad-free option if they wish,” the company said.
This is something similar to what Hulu, a streaming company owned by Disney, and YouTube, the video platform that is part of Google, are already doing.
So far, in the US, a Prime subscription, which also offers shipping benefits for products purchased on Amazon, costs $14.99 per month or $139 if paid annually.
With information from EFE