The unstoppable Taylor Swift is also taking cinema by storm with her film “The Eras Tour.”

His concert compilation film became the best-selling premiere of a film of this style in history.

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Taylor Swift As gripping cinema. The world premiere of “The Eras Tour” rocked countless theaters around the world this weekend, turning the film into the best concert film launch in history.

In the US alone, the collection is worth as much as hits like “Joker”, while internationally the figures so far stand at €123 million. The film will be shown in more than… 8,500 cinemas in up to 100 countries, The so-called “Swifties” will proudly display their friendship bracelets and turn movie theaters into concert halls, as they did all weekend wherever the movie was shown.

A set of Swift’s summer concerts at SoFi Stadium in Southern California, the film opened in 3,855 U.S. theaters, beginning with surprise showings on Thursday nights.

These performances helped increase the opening day collection to $39 million (37 million euros), the second highest amount in history in October, after $39.3 million for “Joker.”

Swift, the film’s producer, bypassed the Hollywood studio system for distribution and struck a direct deal with AMC, the largest exhibition company in the United States. With them 274 million followers on InstagramSwift barely needs the typical marketing campaign to communicate her next steps to her followers. Swifties in the future.

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Terry Alexander

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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