The story is brief, despite its twists and turns. A married couple gave their daughter A computer. The equipment was faulty, and despite their efforts, they were unable to fix it even though they went to the company’s official headquarters, so they had to think of alternative solutions. What happened next, unexpectedly, made this simple story go viral on social networks.
Story: The computer That we gave my daughter a bad wine,” Anna Navagas wrote in Twitter. He recounted in two sentences the development of the story and its outcome: “He tried to fix it without success at three Apple Stores. They didn’t change it. Desperate, he found the email of TIM COOK, CEO of Apple, on the Internet and wrote to him. He replied today.” computer new. end”.
The story, of course, had a huge impact. Not only because of the solution that CEO For the company for the young woman that computer It had factory defects but also due to user responses.
On the one hand, many recognized the tenacity of the daughter, who without hesitation sought to call whom CEO of the Company and dared to write to him, rather than give up his fight.
On the other hand, many praised the company’s customer-first attitude.