DAZN celebrates that its channel, DAZN UWCL, has made a “big push” in all women’s sports

Madrid, May 24. (Press Europe) –

DAZN, the global sports broadcasting platform, is celebrating that its channel, DAZN UWCL, has provided a “significant boost, not only in the main UEFA women’s football competition, but also in the rest of the ecosystem”, according to the report “Value and Impact Report”, prepared by Crux Sports.

As DAZN has pointed out, this channel is already the largest channel dedicated to women’s sports on YouTube, with over 621,000 subscribers and over 1,700 videos posted, totaling nearly 100 million views since its inception.

In the “Value and Impact Report,” it becomes clear that the cooperation between “DAZN” and “YouTube” to promote and develop the Women’s Champions League has had “a tangible and lasting impact that supports the continued growth and success of the competition, participating clubs and players.” It also notes more generally that women’s football has become “a sportingly and commercially attractive and sustainable proposition”.

Thus, among the main data, it is seen that 86 percent of team spokespeople have seen a direct positive impact on their fan base thanks to the YouTube channel, and 77 percent of clubs have recognized a positive channel impact in interest. From sponsors or 96% of fans consider the 21/22 season of the women’s premier continental competition to have received more media attention than previous seasons

“DAZN is strongly committed to contributing to the growth of women’s football in our key markets, both in Europe and in the rest of the world. Our partnership with YouTube has been a huge success, as this report shows. Yes to quality in DAZN production we add the YouTube domain And the high level of competition from UEFA, the result is a winning formula,” said Veronica Diquatro, CEO of the sports broadcasting platform’s global markets.

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The board knew that “fans would grow”, but admitted increased commercial interest and sponsorship, attendance at matches and appearances in other media gave them “greater satisfaction”.

He adds, “We want to help women’s football develop its full potential, connect with the public and raise its clear commercial appeal to create a virtuous circle of investment, growth, level and public interest in the competitions.”

For her part, Alison Lomax, Managing Director of YouTube UK and Ireland, believes her platform “is the best destination for any kind of sports fan.” “It offers fans what they want and when they want, whether it’s live broadcasts, match summaries, best moments through ‘shorts’, podcasts or reports with players and athletes,” he said.

“Our vision of the world is that women’s sports and female athletes are seen and seen equally and equitably, and our starting point is to create more demand and make it easier to access the sports played by women. We are pleased to continue our collaboration with “DAZN” and “UWCL” for the next two seasons, reinforcing all that we have achieved over the past two years.”

Amber Cross

"Music buff. Unapologetic problem solver. Organizer. Social media maven. Web nerd. Incurable reader."

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