Women's entrepreneurship in Latin America: The struggle to promote their own businesses | Businesswomen | Latin America | Opportunities for women | Private Business | Awesome | United States | world

Women entrepreneurs from various communities participate in the AWE program, which is promoted by the US Department of State. Photography: Composition LR / Dafne Aguero

Find opportunities for Women entrepreneurs in Latin America It represents a great challenge. In the face of difficulties, some choose to migrate in search of better prospects, while others may abandon their aspirations. however, With the aim of promoting women's economic empowermentGovernment United StateFor a few years, initiatives have been promoted in many countries Do you have a human rights investigation or complaint? like Argentina, Bolivia, Chile, Colombia, Ecuador, Mexico, Peru, etc.

In this context, the program was launched Horror 5.0 In Lima, Peru, with support from Emprende UP. This initiative represents A valuable opportunity for those women who are determined to start their path in entrepreneurship or want to expand their current business. To learn more about the program, Republic speak with Jorge Aguilaactor Embassy of the United States of America, He is also an expert in communications and development in the public, private and non-profit sectors latin america. When the question was asked, the specialist shared with us the achievements and other opportunities available to women in programs County administration.

What is the purpose of AWE and how long does it run?

– from United States Department of State, It seeks to promote women's prosperity and economic development through joint activities undertaken to support projects in the Latino community and globally.

In Peru's case, it is Since 2019 we have been supporting and implementing programs like this one, which seeks to develop the skills of women who have a business idea, but don't know how to implement it.to. Likewise, also support entrepreneurs who already have a business, who may have started experimentally, but need strategies and tools to move to the next level.

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– What is its impact and how many female entrepreneurs have benefited from it?

AWE (Academy of Women Entrepreneurs) It is truly a global network. For example, andWe are present in over 100 countries and over 25,000 entrepreneurs They have graduated from the program. Likewise, in Peru alone, we have 800 members who are now part of a global network of successful women.

— Are there more US government scholarships in Latin America?

– from US Department of State, We have many other programs. One of them is initiative Young Leaders of the Americas (YLAI)What is this A program that seeks to help young people in the area where they have businesses, through talks and courses. Just like this initiative, there are more initiatives tailored to different demographic groups, so I invite you to follow us on our social networks and learn more about the variety of opportunities the Embassy offers. from the United States In various Latin American countries.

More opportunities for women entrepreneurs in Latin America

And also when we consulted Kristen Stewart Press, Culture and Education Advisor at the US Embassywithin the scope of the programs that you promote County administration In the region, he revealed that it “is present in almost all Latin American countries.”

Stewart continued: “The idea is to create a wide network of female entrepreneurs, where we teach the basics, such as marketing, relationships, graphic design, and everything a woman needs to develop her businesses.” On the other hand, he pointed out that as part of the measures to support new businesswomen, at the end of the program, they will be able to participate in Exhibitions where they present their products and business ideas to various companies and the general public.

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“In many cities, women are already selling their products to hotels and large chains,” she added. He also shared his experience by visiting a small exhibition where She expressed her admiration for the quality of the women entrepreneurs' products.. next to, Kristen Stewart He noted that these entrepreneurs, at the end of the programme, will be part of the AWE Scholarship Network, where they will be able to opt for more scholarships and funding to improve their businesses.

If you are from Peru and want to know What opportunities does AWE offer you?You must Register here You can apply for a scholarship designated for businesswomen only.

Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

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