The pursuit of democratizing knowledge between the university community and society in the current situation in the country is crucial, and the newly appointed Director General of UAM, José Antonio de los Reyes, is working on it, who will close the second diploma course tomorrow Saturday. 10 Jul International: Analysis and visualization of value propositions and business models, outside the framework of the business model, in which internationally recognized professors from the Graduate School of Business in Montreal, Canada participated.
Organized by UAMedia, from the Azcapotzalco unit at UAM, the course had 170 participants residing in different countries and in this course, as explained by the head of the UAM Azcapotzalco unit, Dr. Oscar Lozano Carrillo, value proposition in the business model was the critical element in understanding the foundations of competitive differentiation.
The diploma course was intended for undergraduate professionals near graduation or recent graduates interested in learning how to create and develop innovative business models and value propositions, in which more than 20 universities from Mexico, Colombia, Chile and Ecuador have participated. Bolivia, Peru, Canada, Italy and China.
The diploma course that started on May 22 and ended on July 10, in which 170 professionals from different countries of Mexico, Colombia, Bolivia and Italy among others took part, is part of the digital strategies implemented by the Metropolitan Autonomous University as part of its response to support society during the pandemic, with a digital nature Free and multi-technology, with the integration of the Latin American region as a key strategic partner.
Among the teachers who participated were Mr. Fabian Moreno, and Dr. Jorge Humberto Mejia, also a professor and researcher, both from the Department of Innovation and Entrepreneurship at HEC Montreal – Management School of Canada. In addition to the participation of the President of UAM-Azcapotzalco, Dr. Oscar Lozano Carrillo, and Dr. Beatriz García Castro, Academic Coordinator of the Azcapotzalco Unit, among other UAM professors.