The consumer journey follows corporate America; There are other factors that prevent Tijuana residents from crossing the border – El Sol de Tijuana

TIJUANA – In the Christmas shopping season that begins with Black Friday, the flight of consumers to the United States continues, but local companies have gained compared to the supply in other stores on the border side.

The above is according to the President of the College of Economists of the State of Baja California, Ismael Placencia López, who emphasized that factors such as long lines to cross to the neighboring country or the construction of shopping centers that integrate exclusive stores of international brands, have made more people consume on these borders. .

“The pandemic has taught us Tijuana residents that we can do without shopping in the United States, and consumers have become more sophisticated and analyze what to buy in every segment. “There are things to buy here in Tijuana and other things there in San Diego, especially because of the high exchange rate,” he added. .

The specialist acknowledged the continued purchase of some products in the United States, but he reminded that there is another factor, which is the large number of people who do not have a visa to enter that country and who reside there. Tijuana.

“Things like groceries may no longer make a big difference, but other things like clothing and electronics are still cheaper and of better quality in the United States,” he said.

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Plasencia Lopez stressed that although a percentage of citizens do not cross into the United States to make their purchases, they benefit from the various alternatives offered on the Mexican side to purchase American products.

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“As Tijuana grows, the consumption pie grows and can remain constant, there are people who cannot cross and buy from people who bring goods from the United States such as the sales they sell online and on social media. So at the end of the day, even if they buy from here, they They buy from people who bring goods from there, and this is still a leak.

Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

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