Netflix is in heaven when it comes to brand loyalty. According to the latest study From Bionic Consulting, made in the UK. Neither the years of combined evidence against the accounts nor the eventual entry into force of the rules appear to have had any effect. Netflix customers are simply loyal.
What is loyalty when it comes to brands? According to Bionic’s general manager of customer service, Glen Britton, it’s about consumers deciding to buy from the same brand or company, even if there are other competitors with similarly good products and services. The key is for customers to feel understood and valued by the brands themselves.
The top 20 brands reported to have the most loyal customers include not just Netflix and Apple, but other tech companies as well. Amazon is in third place and Microsoft is in eleventh place. The complete list is as follows:
- John Lewis
- Kraft Heinz
- Marks & Spencer
- coca cola
When people love the brand
For Bionic”It’s no surprise that Netflix has been able to build consumer loyalty around the world.“Part of the success is due to its content on pop culture phenomena like Stranger Things and Black Mirror, but also the rules against shared accounts.”Did not negatively impact brand loyalty“, according to Pionik.
The numbers seem to support this claim. Netflix’s Q2 2023 earnings confirmed that subscriptions outpaced cancellations. The balance was more than positive with the giant flow Adding 5.9 million users around the world. Now the rest of the players can move their pieces by copying the move.
The case of Apple is less surprising. They have been their consumers for several generations of devices. It’s no coincidence that Apple continues to be the most valuable company on the planet with seemingly absurd investment returns. Its growth in Mexico has been limited, but stable, in recent years, as it went from a share of mobile phone ownership from 11.6% to 13.7% within a year and a half, according to figures from CIU unit.
In other words, as of the second quarter of 2023, 14 out of every 100 smartphones in Mexico were iPhones, the highest number ever recorded.
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