Record consumption of live broadcasts in the United States

Global TV consumption rose in June each month for the first time since January (+2.2% compared to May), a rebound mainly due to greater availability for younger viewers, BroadBand TV News reiterates.

For its part, television use among the age groups 2-11 years and 12-17 years increased by 16.3% and 24.1%, respectively, compared to May, accounting for non-traditional TV choices (i.e. broadcasting, gaming). 90% of the increases in both groups.

Time spent on broadcast (TV) increased 5.8% in June versus May, with viewers in the aforementioned 2-17 demographic contributing to more than half of that growth. In addition, with 37.7% of total television usage, the broadcast category accounted for the largest share of recorded television the scale Since July 2021, when cable was the same amount. The cable category holds the record for the highest recorded TV share in The Gauge, at 40.1% in June 2021.

Paramount + It accounted for 1.0% of the total television audience in June and is the eleventh streaming service to appear independently on The Gauge. public Paramount + Enhanced by its original series Star Trek: Strange New Worlds, Which generated nearly a billion minutes of viewing.

Within the June Broadcast category, the following stand out:

YouTube and Netflix They each reached their highest share to date, accounting for 8.2% and 8.8% of TV, respectively.

In turn, action drama series SWAT, which was released on Hulu, Netflix And paramount+, It was the most watched streaming show in June, with nearly 5 billion minutes watched across all three platforms.

Use TV tube It increased by 12.1% and raised its share to 1.4% of TV to remain the leading express service on The Gauge.

Disney + Benefiting from the growth of younger audiences, usage increased by 11.9% to account for 2.0% of television.

With a monthly increase of 16.5%, Max captured 1.4% of TV (+0.2pp).

Audiences for broadcast content fell 6.6% in June and the 2.0 category lost a share point to end the month with 20.8% in TV, its lowest TV share yet. While cable usage increased slightly in June (+0.4% vs. May) thanks to feature films (+10%) and news (+6.6%), the category lost 0.6 share points due to increases in broadcast and total TV usage.

However, programming related to a program NBA It was positive for both cable and broadcast formats, with the Conference Finals representing the best shows of the month on cable, and the Conference Finals NBA Helped drive a 31.7% increase in viewership of live sports.

From an interannual perspective, viewership for free TV fell 5.6% (-1.6 percentage points) and cable audiences fell 11.6% (-4.6 percentage points).

LC