Paraguayan sports marketing agency 23 Sports, in collaboration with the financial company ueno, the main sponsor of the local soccer team, has installed messages of encouragement, support and enthusiasm for the “Pirojas” in preparation for the upcoming 2026 World Cup, which will be held in Mexico, the United States and Canada.
The cities selected were New York and Toronto, specifically Times Square and Yonge-Dundas Square, respectively.
The message “Mba’eve ndaikatui ñandejoko” was displayed in Times Square, which translates into Spanish as “Nothing can stop us.” For its part, the symbolic message “Rovenséta térà romanóta” was displayed in Yonge-Dundas Square, which means “We will win or we will die.”
“The first step to a dream is belief, and to start believing in something, an illusion must be born,” agree the agency and the client.
“As the official sponsor of Albirroja, Ueno is betting big on our beloved national team and we want to show it in every way, starting with the alliance with APF, but also through the actions of the brand. This is our first opportunity to show it,” said Marcelo Cardoso, Development Director. “How convinced we are that the national team will achieve great things in this period, it is time to renew the enthusiasm we felt before and show encouragement to the team.” From the brand’s work.
Ueno aims to make tools available to viewers and national team fans so they can enjoy sporting events. Along the way, we will strive to reach milestones and deliver moments that unite the entire city through passion for the colors of the national team.
“We decided to believe first that the Peroja will make our hearts beat in the stadiums of the 2026 World Cup. Our football has changed and hope has been renewed,” Cardozo concluded.
