Nascar does business. American motorsport competition has been sold Its audio-visual rights were sold to Amazon and Warner Bros. for $7.8 billionAccording to Bloomberg.
The new package that It begins in 2025 and extends through the 2031 seasonIncludes 38 NASCAR Cup Series races per season. In parallel, NBC and Fox, which already own the rights to the competition, will broadcast each of the 14 races this season. While Prime Video and TNT Sports will each hold ten tests.
“It was our goal Ensure long-term stability “With an improved mix of distribution platforms,” NASCAR President Steve Phelps explained in a statement.
As part of the agreement with Warner Bros., the races will be available on the company’s sports site Bleacher Report, which provides an additional subscription option for customers of its streaming service. the aboveAnd also on TNT.
NASCAR is considering going international permanently starting in 2025
Although NASCAR is only held in the United States, in terms of broadcasting, It has worldwide agreements with different sports companies: Tencent in China, Discovery in India, Espn in South America, or TSN in Canada. The same competition continues to search for new markets to expand globally in the coming years.
At the beginning of November, NASCAR announced that it was considering going international starting in 2025, following the example of the National Basketball Association (NBA), which has already played several games in Europe.
NASCAR already competes in international series in Canada, Mexico and Europe It has held several races outside its borders, but it believes that permanent internationalization could be a turning point.
At the end of 2020, former basketball player Michael Jordan snuck into Pasture From NASCAR, he created a new team with former professional driver Denny Hamlin, a three-time Daytona 500 champion.
The National Association for Auto Racing, known as NASCAR, is one of the major motorsport competitions in the United States along with IndyCar, founded in 1948. The 2024 championship will start on February 4 and will be divided into 36 tests.
