Mexico City. Mexican bottling company Arca Continental (AC) said Thursday it plans to increase its investment by 60% this year to around 11,000 million pesos ($ 551 million USD) in an effort to boost its operations in all of its markets.
AC, the second-largest Coca-Cola bottler in Latin America, specified in a statement that nearly half of the resources would go to its business in Mexico, sourcing 40% of its sales, and the rest to its units in the United States and South America.
AC Chairman Jorge Humberto Santos Reina has specified that the investment will be devoted to enhancing and innovating production, distribution and implementation capabilities, as well as promoting digitization and sustainability projects in the markets it serves in Mexico. The United States, Ecuador, Peru, and Argentina.
“In 2020, we demonstrate the company’s ability to deliver positive results, even in adverse environments, accelerate innovation and digitization projects, as well as perfect service models that have enabled us to perform robustly, maintain profitability and positive development,” Arca Continental CEO Arturo Gutiérrez Hernández .
Gutiérrez Hernández commented that the company’s strategy is to develop towards a full-fledged beverage company, which includes non-carbonated drinks, water and dairy products, in addition to launching Costa Coffee, a very strong English brand in Europe, which will be sold through various and little by little it will be introduced all over America. Latin.
For this year, Arca Continental will continue to strengthen its commitment to its collaborators and the community, while striving to develop digital customer service platforms, integrate advanced analytics practices to improve service at the point of sale and expand direct-to-consumer sales initiatives. .