Louis Vuitton will name the 37th America’s Cup Barcelona 2024

The French fashion brand will also name the qualifying stage

Barcelona, ​​October 24 (Europe Press) –

Luxury fashion and accessories brand Louis Vuitton will be the main sponsor of next year’s Copa America in Barcelona, ​​which is now the 37th Copa América for Barcelona 2024, and will also give its name to the Louis Vuitton Trophy, the qualifying stage. Between the two “Challenger” teams before the final race for the title against the defending Emirates Team New Zealand.

“Louis Vuitton is pleased to announce its return to the America’s Cup as ‘Partner of Title’ for this 37th edition, thus renewing its promise of a new legendary journey,” the company said in a statement sent by the regatta organisation.

The association between the America’s Cup and Louis Vuitton began in 1983, and will now continue “where it left off,” creating the Louis Vuitton Cup Trophy and two unprecedented boxes for the Louis Vuitton Cup and the America’s Cup. Made to measure in the historic Louis Vuitton workshop in Asnières.

From there, two trophies will be transferred: the Auld Trophy – the silver jug ​​that has been awarded to the winner of the America’s Cup since 1851, and which is considered the oldest international sporting trophy in the world – and the Louis Vuitton Trophy, a trophy created on the initiative of the house that has been awarded to the winner of the homologated competition since 1983.

Once again, the ‘Challenger’, the Louis Vuitton Cup holder, will have the opportunity to sail the waters of the Mediterranean to challenge the ‘Defender’, the winner of the previous edition: this year, the Emirates Team New Zealand.

“It is with great pride for us to return to this historic competition as title partner. Port Vell in Barcelona will be the stage for a display of elegance and power, where teams will compete with audacity, talent and mastery on board increasingly innovative sailing boats. Pietro Beccari, President and CEO of Louis Vuitton, said: These values ​​also reflect the spirit of Louis Vuitton and its artisans.”

“Louis Vuitton has sponsored the legends of the America’s Cup for 40 years, from the United States to Australia, via Bermuda, Hong Kong, Dubai, France and Spain: legends of a centuries-old competition with great icons, from its history. Many forms of boat racing have been reinvented, by Exceptional sailors and craftsmen, and through unforgettable performances around the world.

America’s Vuitton CEO said: “We work every day to make the 37th America’s Cup in Barcelona the most exceptional in history. By contributing its name and spirit to this event, Louis Vuitton has once again become part of our quest for excellence.” Cup Event, Grant Dalton.

On the other hand, from Thursday 29 August 2024 until Monday 7 October, the five “challengers” – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYC American Magic and Orient Express Racing – will face off in the Louis Vuitton Boat Cup, which The defending champion will face Emirates Team New Zealand in the 37th Louis Vuitton America’s Cup Match.