Latina CEO From Maryland Helps Other Entrepreneurs With Her Support Network – NBC 7 Washington DC (44)

Inspired by makeup, a young Salvadoran woman from Montgomery County decided to change the lives of other Latina women with dreams of becoming pioneers, and is now offering a nationwide support network.

Passionate about makeup and the changes it can generate in the self-esteem of those who use it, Joyce Arias decided to embark on the adventure of creating a vegan makeup line. So began SOLSIS Beauty, which is an acronym for “Soul sisters“,” or soul mates, complemented by beauty.

Its mission: to empower women through makeup.

“I believe [esta marca] So that women, especially Latina women, can use it as a form of expression and creativity, because we are strong, strong women, and I want everyone to feel proud,” Arias said.

You have come to know that makeup enhances the beauty from the outside and as a result affects the inner part of people. Once established as an entrepreneur, she decided to expand her mission.

She is now seeking to change the role of Latina women in the United States with Circle of Sisters, or Circle of Sisters in Spanish. This is the tool I created to create a platform of support for Latina women who dream or dream of becoming their own business owners no matter the field.

“The participants are women who want to start their own business, already establish their business, or who also need motivation,” Arias said. “These events are specifically dedicated to empowering women so that they feel they can achieve their dreams.”

It is the perfect place to learn from the mistakes of others and apply the formulas that have led many to success. It has formed a support network that grows and strengthens thanks to the experiences of its members.

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“Latin women are not just there to clean houses or take care of children. Latin women are powerful and we are also business owners,” Arias said.

The Circle of Sisters is a free initiative open to all women who wish to participate.

The next meeting of this circle of women will be held in New York City. For more information visit

Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

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