Amazon announced that it destroyed more than six million counterfeit products in 2022 worldwide, double the number destroyed in 2021, according to the annual Brand Protection Report released Tuesday.
“imitators run the gamut,” from luxury to everyday products, Dharmesh Mehta, vice president of Amazon in charge of the company’s partner seller services, told reporters.
In 2020, Amazon destroyed about two million counterfeit items, and three million in 2021.
In 2022, the online commerce giant stopped more than 800,000 attempts to create seller accounts (compared to 2.5 million in 2021 and 6 million in 2020).
“Our safeguards are working,” Amazon congratulated.
The company added that it requires very detailed information about their identity, address, and bank accounts from partner sellers, and it also conducts video interviews between Amazon employees and their sellers, with the aim of verifying the data.
Last year, Amazon sued more than 1,300 suspected counterfeiters in the US, UK, Europe and China with the relevant authorities.
In addition, to combat counterfeiting, it has invested more than $1.2 billion (compared to $700 million in 2020) and has employed more than 15,000 people (including creators of AI programs and dedicated researchers).
wave / jbo / pta / eg
:quality(85)/cloudfront-us-east-1.images.arcpublishing.com/infobae/VGIJAINQYJDDBASEP5UFRZ4IEE)
