Recently, news has surfaced that Roku is preparing to rename its recently acquired platform, Quibi, which was shut down due to financial problems last year.
This move was announced at Roku Official Blog, By Suita Patel, vice president of engagement marketing at Roku, made the following statement:
“In January, we announced that the Roku Channel would soon be the home of the Quibi Entertainment Library. Today we are excited to share that the Quibi service we acquired earlier this year will be renamed“ Roku Originals. ”Roku Originals will also be the brand name for future Originals programming. On the Roku Channel, the home of free, ad-supported entertainment on the Roku platform ”
The Quibi software library has managed to arouse great interest in the broadcast service, and top stars and authors have begun submitting their projects to the online service. Unfortunately, however, the “revolutionary” Kobe form of launching ten-minute episodes was fatally affected when the service launched around the same time as the COVID-19 pandemic. In fact, mass movements stopped abruptly and spectators stranded at home during the COVID lockdown were looking for long-term content, no one was looking for the ten-minute entertainment Quibi provided and that was usually highly appreciated and effective in disrupting urban displacement.
On Roku, the various shows already produced by Quibi will have a greater chance of getting groundbreaking insight. In fact, the Roku audience is huge and pervasive, and these “Roku Originals” are in many ways the last piece that the streaming service needs to confirm in order to become a true competitor to Amazon.
We still don’t have inherent information about whether and when we can get this new content from Roku Originals in Latin America, as service will be guaranteed for now in the US, Canada, and the UK.