Netflix intends to open physical stores around the world that include restaurants, merchandise and “immersive experiences”

Netflix She seeks to expand her business horizons outside of live streaming Opening of physical stores To rally his fans.

This is a local chain It will not be intended for movie rentals In fact, as it did in its early days, Netflix wants to create a magnet for fans of its audio-visual products We might meet. That’s how it’s called Netflix House.

These company’s physical stores with a capital “N” indicate the various interactive experiences that can be found within these locations. The plan is risky, although it can succeed if the approach is right.

Netflix House It will offer an interactive experience, through rotating installations that will include ticketed shows inspired by the popular series and restaurants with food ranging from casual to sophisticated, including desserts and all kinds of beverages.

Even fans gathering at the venue will be able to as well Get exclusive products Inspired by their favorite series, characters and movies.

It will be a place where fans can immerse themselves in worlds Stranger Things, Squid Game, Bridgerton And other successful franchises of the company.

Among the main attractions they mentioned the possibility of creating a Squid game style obstacle course, the Korean phenomenon that broke audience records. There has also been talk of recreating the Queen’s Ball from Bridgerton, a series set in the era of the English Regency.

The first two Netflix House stores It will open in the United States in 2025And then the concept will spread around the world.

Although they have not yet revealed specific details about the locations, they are expected to be in major cities, where the company has already conducted temporary experiments to promote its content.

For years, media companies have used theme parks, costumes, games, and other consumer products to promote their characters and franchises.

Although this work is new to Netflix, its stores will serve as a space where fans can express their passion for the films and series they love, and share it with other fans of the platform.