Lionel Messi will establish a holding company to invest in sports, media and technology from the United States.

Bloomberg – world football star, Leo Messiwill establish a company to invest in companies focused on sports, media and technology globally.

Playtime Sports Tech Hold Co LLC This will be Messi’s main investment vehicle, according to a statement. The company that will be based in San Francisco, United States, It will explore “unnoticed” opportunities which could include, for example, helping startup founders set up football technology companies or investing in teams.

I’m excited to extend our roots to Silicon Valley, and I’m thrilled that Play Time is collaborating with daring entrepreneurs from around the world.The Argentine said in a statement.

The playing time will be directed by Rasmig Hovajimiana partner in venture capital firm Graph Ventures. Michael MarquezCo-founder of the investment bank Code Consultants LLCHe will be a special advisor.

Hovagimian is also one of the founders of the football company matchday.com, Play Time is its number one investor and plans to launch it before the 2022 FIFA World Cup kicks off in November. The holding company also owns a stake in the football technology company AC moment.

Since I met Leo and the Messi family in 2017, it’s clear that his vision for the future is bold.Hovagemian said in a statement. “They want to continue to have a direct and lasting impact on and off the field.”

The statement did not include the amount to be invested.

Read more at Bloomberg.com

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