La Jornada – Franchise segment will grow 12% by the end of 2023: AMF

The Mexican Franchise Association (AMF) indicated that this type of business that is part of the trade and service sector will grow by 12 percent this year.

At a conference to present the International Franchising Fair, which will be held from March 2 to 4, Mario Alberto Briceño Martínez, President of the Business Organization, commented that last year this sector had advanced by 9 percent compared to 2021.

He added that 9 out of 10 organizations of this type survive due to the characteristics with which they are considered support for brands, while 8 out of 10 companies are destined to fail in the first years of life.

“We have a huge commitment to franchise brands, which is to explode the franchise sector to continue to generate wealth,” he said.

Zaim, who highlighted that franchises contribute 5.2 percent of Mexico’s GDP, noted that investors are excited to see these business models.

Jaime Salazar Figueroa, Director of Comexposium in Latin America, noted that the investments are directed at this type of business because it incorporates good practices and avoids the mistakes of the past.

The exhibition director, Maricarmen Ramos Trejo, said that the international franchise exhibition will feature brands from Argentina, Brazil, Canada, Chile, the United States, Spain and France.

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Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

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