With great success, Uruguay participated in the largest tourism fair in the world

The popular international tourism fair IMEX, which specializes in the MICE sector, was held again two years after the pandemic in Frankfurt, Germany.

The event that brings together the most important destinations and operators from all over the world has had great participation from the Ministry of Tourism of Uruguay, whose delegation has attended more than a dozen meetings, both collectively and individually, with the mission of bringing the country to the fore as a venue for some of the thousands of events that are held annually in all parts of the world. around the planet.

Exhibitors from more than 90 countries were represented at the meeting, which began on May 31 and lasted until last Thursday. There were visitors from about 170 countries who held a total of 70,000 business meetings.

The Uruguayan delegation was led by the Deputy Minister of Tourism, Remo Monzelio, Technical Director Carina Larroque, Tourism Director of Maldonado, Martin Laventure and Santiago Gonzalez, from the Uruguayan Association of Organizers of Conferences, Exhibitions, Exhibitors and Related.

The Ministry of Tourism stated that “the exhibition ended with a very positive balance and the interest of countries such as Germany, Poland and the United States in their desire to learn more about our country at the tourism and commercial level.”

Exhibitors include Asian representatives, as well as all major European countries, as well as a strong presence from North and South America, including Canada, Brazil, Costa Rica and Uruguay, according to the organization.

This year’s edition also featured the largest African representation in history. Middle Eastern destinations such as Dubai, Israel, Abu Dhabi and Qatar also had significant weight.

See also  Biden announces to Zelensky another package of 350 million military aid to Ukraine

“This exhibition is very important for Uruguay because today we can note that this year we held the UNESCO World Conference on Freedom of the Press, we also held the World Tourism Meeting in Punta del Este, and we announce that next year the World Conference on Disaster and the Humanitarian Aid System from all over the world will take place, which He finished at this moment his meeting in Indonesia,” via Remo Monzeglio.

In this context, he noted, “the presence of our country was very positively appreciated, since in addition to its excellent management of the epidemic, it has all the necessary infrastructure to receive this type of international event.”

At the same time, he highlighted the importance of being in Germany and noted that quick action during the pandemic has helped make the country one of the safest destinations, ranking among the top five destinations worldwide. With 80% of its 3.5 million population fully vaccinated, Uruguay has become the venue for a number of major sporting and commercial events.

In this sense, the Director General of Tourism, Martin Laventure, expressed that “there is a lot of interest in Uruguay, and especially in the province of Maldonado, for the image of Punta del Este”. In addition, he added, “The possibility of continuing to position ourselves as a destination for conferences, tourism events and incentives makes it worth the effort to reach this type of exhibition.”

Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top