Small and medium businesses and large suppliers, manufacturers and distributors will try to place their products in 883 stores in the region.
In more than 300 business meetings, suppliers and store managers evaluate products and news.
Purchases by Wal-Mart for $7,709 million from small, medium and large businesses in the region help boost trade in Central America, Latin America’s fifth largest economy.
About $4,403 million are purchases of products still in the markets of Guatemala, El Salvador, Honduras, Costa Rica and Nicaragua. Walmart de México y Centroamérica has 883 stores in its various forms.
Approximately 5,500 food, consumer products, perishables, and textiles companies supply Wal-Mart to Central American markets and are also exported to the company’s various operations around the world.
The volume of these purchases, which generate a great dynamism of regional trade, was shared during the 16th regional edition of Expo Walmart, in Parque Viva in the city of Alajuela, Costa Rica. This is Walmart’s largest retail show in Central America, and it schedules about 300 business appointments between store managers and suppliers.
Francisco Perez Brenna, Chief Marketing Officer of Walmart Central America, explained that 190 companies including small and medium businesses, large suppliers, manufacturers and distributors are participating in Expo Walmart 2023, showcasing their consumer products, food, perishables, textiles, pharmaceuticals, technology, general merchandise and services.
“It is with great satisfaction that we once again hold this exhibition in person, our business partners present their news and products with which we meet customer expectations in all forms of our stores in Central America. We are sure that in the post-pandemic era, Expo Walmart greatly helps to enhance economies of the region, to provide a better quality of life for Central Americans.”
In a regional environment with high demand for business opportunities, Expo Walmart has become a significant fair with 244 stands, 14 of which are for Small and Medium Enterprises (SMEs).
This year, retail suppliers from the region and other parts of the world such as Argentina, Mexico, Spain, Canada, Brazil, China, Panama, Chile and the United States, among others, are participating.