Uruguay is present at the MICE Tourism Fair in Frankfurt, Germany

A delegation from our country, in which Maldonado is participating, is in Germany to participate, starting from Tuesday, May 31, in one of the most important exhibitions in the world in the MICE tourism sector.

IMEX, the world’s largest meeting, conference and exhibition tourism fair, is taking place again in person after two years of interruption due to the pandemic caused by Covid-19, between Tuesday 31 May and Thursday 2 June in Frankfurt, Germany where Uruguay is located.

The acronym MICE stands for Business Tourism, and includes MICE tourism. Each initial letter corresponds to the original definition in English: meetings, incentives, conferences, exhibitions, a part that Uruguay is very interested in.

Exhibitors from more than 90 countries around the world are present, including Uruguay and Brazil from South America; Costa Rica is from Central America and Canada is from North America. In addition, there are many Asian destinations, as well as all European countries.

This edition also contains the largest African representation in history. Middle Eastern destinations such as Dubai, Israel, Abu Dhabi and Qatar will also play an important role. Organizers hope to exceed 14,000 visitors from 170 countries, and a total of 70,000 business meetings.

The Uruguayan delegation is headed by the Deputy Minister of Tourism Remo Monzilio, accompanied, among others, by the Director of Tourism of Maldonado Martin Laventure, and Mentor Adviser Arnaldo Nardone, a specialist in this matter and one of the most recognized personalities in the world.


Monzeglio, as the show’s presenter, spoke to a panel of professionals with Bjoern Spreitzer, Managing Director of Tourism New Zealand, and Lyn Lewis-Smith, CEO at Business Events in Sydney in the context of the ICCA Global Meeting. (Association of International Conferences and Conventions).

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There, he noted, “Uruguay has just received the UNESCO World Press Freedom Day conference, which gathered in Punta del Este nearly a thousand participants from 86 countries, in addition to the 77th meeting of the UNWTO Regional Committee for the Americas for the Americas.”

He noted that “the presence of our country is greatly appreciated because it is considered, in addition to its excellent management of the epidemic, that it has all the necessary infrastructure to host this type of international event.”

Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

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