Ticketmaster has released a file Live ticket serviceAfter what Live Nation described as a “live campaign success” by artists like Niall Horan and Dua Lipa.
The ticket company says its Live Ticket Platform, launched in 2020, has seen an explosion of virtual ticket sales.
The platform operates in more than 10 languages and 135 currencies and has already sold tickets to virtual events to audiences in more than 180 countries.
The platform recently sold more than 125,000 tickets to Niall Horan’s virtual UK performance, with fans located in more than 150 countries. The event was broadcast on Driift Live.
Ticketmaster also cites the successful live streams of RBD, Megan Thy Stallion, Mika, Glass Animals, Biffy Clyro, and Dermot Kennedy.
The company says its expanded platform will build on these successes by providing “a consistent global presentation for artists of their virtual events, maximizing Ticketmaster’s expertise, marketing and reach on a global scale”.
David Marcus, who is now Executive Vice President of World Music, will lead the global music team working with Sam Isles, Senior Vice President, Artist Services, on the ticket platform.
“The beauty of virtual shows is that we are seeing a global perception: Shows in London or Los Angeles sell tickets to audiences in New Zealand, Spain or Singapore. They are revolutionizing the way artists communicate.
David Marcus, Ticketmaster
Marcus said, “The experience of living is the last moment of communication between artist and fan, and our mission is to improve these moments.”
“Now, with this expansion, our gallery has become a world-class one-stop shop run by a global team with local expertise. Our mission is to work with artists to make it easy for fans to experience the live music they love as much as possible.”
Marcus added, “Our technology for selling broadcast tickets on a large scale quickly changed, the acceleration in the virtual artist transformation was noticeable, and fans’ willingness to pay to reach their favorite artists in this way.
“The beauty of virtual shows is that we are seeing a global perception: Shows in London or Los Angeles sell tickets to audiences in New Zealand, Spain or Singapore. They are revolutionizing the way artists communicate.
“Nothing will replace live experience, but this is a new form of entertainment that has its own rewards, and it is definitely something that will remain for years to come.”Music works all over the world
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