The Vice family leaves Bariloche with their burger joint and aims to reach Buenos Aires

The surname Weiss is synonymous with gastronomy in Bariloche. With nearly half a century of experience, the family is not only a registered brand in smoked products and handcrafted beer, Since four years ago, it has also laid a solid foundation in the business hamburger With which he seeks to leave his hometown. Today, Weiss Burger already has two locations: Born and the other place in Rosario and his next goal is to reach Buenos Aires.

The first website opened in 2018 as a result of “Looking for a quality hamburger that I couldn’t find in Bariloche”, law Project Thomas Weiss, The third generation of the family and the owner of this new business. At the time, I was selling 60 hamburgers a day, I only had one frying pan and a very small shop. Today, it is located in Palacios 135, Building 260 m2, 10 employees It sends approx 630 hamburgers a day.

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Weiss Burger’s second location is a franchise With an area of ​​175 square meters. Opened May 2022 And with just four months old, he’s already managed to find a place for himself among the joints of Rosario’s burger: Ships 400 hamburgers a day with Prices range from $1,500 to $1,700.

Weiss store in Rosario, in the heart of Paseo del Ciglo

“Being in Bariloche has helped us a lot.Being a tourist place and travel destination for graduates, it has allowed people from different parts of the country to get to know us,” Suspension Thomas Weiss, The grandson of Ernesto Weiss, who in 1970 founded the most famous smokehouse in Bariloche.

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Today, the Weiss family restaurant and restaurant, founded by the sons of Ernesto in 1997, They have been consolidated and both operate on the corner of OConnor and Palacios, just a few meters from a burger joint.

With a focus on stretch

“The focus today is on continuing to improve our offering, from the hamburger product itself, to the experience in general, and Striving for sustainable growth that is conscious but aggressive at the same time. I wish there was a vice in every county of the country, And eventually I landed somewhere overseas,” Weiss acknowledges.

The young man’s next goal is He opened a franchise in the Federal Capital and hopes that this year, Although he realizes that it is a competitive and satiating element. However, he comments on that”The taste of the meat in our hamburgers is really special, and that may be what sets us apart from the other proposals.”

He added, “We attach great importance to mixing different flavors, and for this reason, We have some burgers with cheese or smoked ingredients from the Weiss family, and that’s something our customers really enjoy.” Today they have nine hamburger options, which can be accompanied by soda, wine or handcrafted beer.

Toms Weiss, founder of Weiss Burger Bar

As for the metropolitan area who would like to have a branch of his hamburger restaurant, Weiss explained: “It seems to me that he is a little guided by what the target customers are and they usually choose us, I had to go somewhere in Palermo, Belgrano, maybe Olivus. Who knows, maybe it will be given to us soon.” The approximate total investment to open a franchise ranges from $60,000 to $120,000, Depending on the size of the building.

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His love for burgers prompted the 26-year-old to create a TikTok account, who has nearly 200,000 followers. There, he showcases not only Vice’s cooking, but also her travels around the country and cooking recommendations from everywhere she goes.

Gourmet burgers boom

The business of selling her hamburgers Long standing in Argentina. More than five decades ago, the Chburger and Pumper Nic created a trend in the country that was already moving strongly in the United States. In 1980, the competition came from the hand McDonald’s and Burger King.

however, By 2012, the first buildings began to appear that sought to provide A different gourmet experience To that offered by the big fast food chains, with high-quality meat, artisanal bread, and natural and less artificial ingredients.

and that isQuality products, attractive decorations for buildings and personal attention to customers It has made the hamburger business one of the most competitive in the gastronomic sector. According to the consultant Euromonitor Limited service restaurant category burger has 649 points in the state and In 2020, 26,732 million dollars moved. By 2025, they expect there will be more than 700 outlets and revenue of nearly $60 billion for the segment.

Aileen Morales

"Beer nerd. Food fanatic. Alcohol scholar. Tv practitioner. Writer. Troublemaker. Falls down a lot."

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