The Tokyo 2020 Olympics, With global audience more than Three billion viewers, was the most watched in history, according to a study he prepared International Olympic Committee (WatchIt was announced on Wednesday.
Although for the first time it was closed to the public in person due to the pandemic COVID-19, which provided the largest Olympic broadcast in history, the Lausanne-based body stressed.
Official coverage of the Tokyo 2020 Games, through digital platforms and associated channels, generated a total of 28 billion video views, which is a 139 percent increase over the previous Rio 2016 games, the report notes.
#Tokyo 2020 It proved to be a watershed moment in Olympic broadcasting history
– IOC MEDIA (iocmedia) December 8, 2021
In addition, the study reports that the total volume of television coverage available increased by 33% compared to Rio 2016, while digital production achieved this by 34%.
President of the International Olympic Committee, Thomas Bach, confirmed this Wednesday at a press conference that these data reflect the success of Tokyo 2020, as well as the changing communication panorama and greater interaction of the youth audience with the Olympic Games.
Bach also announced the launch of a humanitarian aid package targeting the Olympic and Paralympic community in Afghanistan, in cooperation with the United Nations High Commissioner for Refugees.
Approximately 2,000 people will benefit from the package with an endowment of $256 each.
regarding Diplomatic boycott to me 2022 Winter Olympics in Beijing, started with United State Last week and those who joined United kingdomAnd Australia And CanadaIn protest of the “violation of human rights” in the Asian giant, the International Olympic Committee insisted on its political neutrality.
Political neutrality has been a core value of the Olympic Games since its inception and in these moments of political confrontation it is more important than ever,” said Bach.
“We have believed from the IOC that it is important for all athletes from member countries to participate and ensure that the integrity of the competition is not compromised,” he added.
Finally, he again referred to the Chinese tennis player Bing Shuai, about his whereabouts and his health condition, there are doubts after he denounced in one of the social networks that the former Deputy Prime Minister Zhang Gaoli I sexually assaulted her.
We will continue to follow you through video conferencing. He declared that the priority is to ensure their physical safety, which is one of the basic human rights.
With information from EFE