Tampa Bay Bucaneers and Kansas City Chiefs will participate in a new edition of the American Football Final next Sunday, which will have some characteristics as a result of the Coronavirus pandemic. Lots of people once sat in front of the TV watching a Super Bowl football match without even understanding the sport they were watching because the NFL Final is the most significant and lucrative event in the United States when you measure the audience, consumption, and marketing around the 55th edition. Next Sunday is perfectly 20:30 (Argentine time) will face the aforementioned actors at Raymond James Stadium in Tampa, Florida, who will host the test match of Tom Brady, the 43-year-old midfielder. Be Buccaneers and that he will play his 10th role in the Super Bowl, against Chiefs led by Patrick Mahoms, the highest-paid player in history. This game will have an Argentinian connection and it happens because the Buccaneers, which will be the first team to play the Super Bowl at home in all history, won their only title in 2003 with Martin Gramatica as their starting point. Beyond that, it’s an event that, according to the National Retail Federation (NRF), has a circulation of $ 5 billion in the US alone. However, this version will have special characteristics due to the Coronavirus epidemic, starting from being the least attended in history, with a maximum of 22,000 spectators, with about 7,500 health workers who will get free entry after they were previously. Vaccination and recognition for being in the front row in the battle against disease. One of the main attractions and general interest are the performances in preview and half-time, which usually feature international music personalities and the logistics that cause much expectation. For those who attend the stadium, there will be a preview that will make Miley Cyrus the actress for the first TikTok Tailgate, a show sponsored by that social network, while HER will perform “America the Beautiful”, then R&B singer Jazmine Sullivan and country musician Eric Church will sing the national anthem as a duet. Between the halves, The Weeknd will be the musical number for the main show, sharing 13 minutes and could be from Spanish Rosalía as a guest. “We really focused on getting fans’ attention at home and making the shows a cinematic experience,” said singer Abel McConnen Tesfai. As for the advertising department, it is a job that leaves between 400 and 500 million dollars annually, as brands tend to introduce their new sport, although the game’s rating is declining season after season. In fact, some of the more traditional companies have decided not to participate by reallocating their money to fight the pandemic, such as the case of Pepsi – which will only be in the first half – Coca-Cola, Audi, Hyundai, Kia, Facebook, and Budweiser, who will be absent from the event for the first time since 37 years old. DP / KDV / OM is not available
