Mark Zuckerberg, CEO of Metareported that as of February 22, it is available Facebook Reels for iOS and Android to more than 150 countries around the world, as well as introducing content creators to new ways to earn money.
Through his own Facebook account, Zuckerberg has unveiled new creation tools like Remix, 60-second Reels, Stickers, and more.
“We want Reels to be the best place for creators to connect with their community and earn a living, which is why we’re also launching new monetization tools,” Zuckerberg said.
It must be remembered that this is happening after the launch of new tools for Reels on Instagram to attract more creators and Compete against TikTok in short videos. This way I’d be hot in the wake of the Chinese catwalk with reels or reels on Instagram and Facebook.
To attract more users, I implemented a program Bonus play reels This is part of its $1 billion investment Pay eligible creators up to $35,000 per month, Based on the opinions of your eligible reels.
“In the coming months, we will be expanding the rewards program to more countries, so that more creators can be rewarded for creating the reels their communities love.”
Meta confirmed that this news has something to do with her interest in helping content creators get “big income from our monetization products”, In-stream ads, Stars, And create direct monetization options for Facebook Reels with Sharing advertising revenue, similar to Twitch, with donations from fans.
At the moment these options already exist Available in the United States, Canada, and Mexico; Meta confirmed that in the coming weeks it will reach other countries, and by mid-March, almost all countries will be part of the new method with in-stream ads available.
“We start with two formats: Banners which appears as a semi-transparent overlay at the bottom of the Facebook Camera Roll and static ads: A static image ad that the creator can place anywhere within the camera roll. These continuous ads allow content creators to earn a portion of their advertising revenue.”
Any content creator in the United States, Canada, and Mexico who participates in the in-stream advertising program is automatically eligible to monetize publicly shared Reels with ads.
goal Will also start with star tests (The Stars) on Facebook Reels in the coming weeks. these It will work like Twitch BitsMeaning that fans can buy it and give it to their favorite content creators to support them and motivate them to keep uploading more content.
With stars and overlay ads, content creators will be able to earn more As more users interact with their reels.
They are also executing Brand Suitability Checkswhich includes publisher lists, block lists, inventory filters, and delivery reports for banner and poster ads on Facebook Reels in the regions where they are available, to give advertisers Control how your ads appear.
Since October last year they have been testing Immersive and full screen ads among Facebook Reels, It will be rolled out to more locations and regions in the coming months. As with organic content on Facebook, people can comment, view, save, share, and skip it.
In addition to the features, creators around the world will have access to:
remix: Create a clip along with a reel found publicly on Facebook. You can include every other creator file or part of it.
60 second reels: Create reels with a duration of up to 60 seconds.
erasers– You will soon be able to create a file and choose “Save as Draft” under the “Save” button.
Video trim: In the coming months, video cropping tools will be coming out that will make it easier for content creators to post long or live-recorded videos to experiment with different formats.
Finally, in the following weeks, the reels will get an even bigger upgrade, as they can be found in: Stories will be suggested, in Watch, in Feed and Reels in Feed.