Even with a pandemic, travelers haven’t stopped arriving in the Mexican Caribbean, and the Quintana Roo Tourism Promotion Board (CPTQ) is continuing its strategy to attract more tourists from the United States.
During the first half of the year, as part of its promotional strategy, Quintana Roo participated in exhibitions, held virtual seminars, and advertising campaigns.
From January to June, the destinations of Cancun, Cozumel and the Riviera Maya were promoted in the US media, affecting Chicago, Dallas, Houston, Minneapolis, New York and Philadelphia.
In addition, the Quintana Roo Council launched four campaigns for strategic partners from the United States, promoting in Cancun, Cozumel and the Riviera Maya.
Since March, a campaign has been carried out in all destinations in the Mexican Caribbean, including virtual and face-to-face training sessions for travel agents.
Another CPTQ strategy was a four-month digital campaign, targeting strategic cities: Atlanta, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix and San Francisco.
For the topic related to exhibitions and events, virtual seminars have been held for national and international travel agents. The range went to the markets of Germany, Austria, Canada, Colombia, Costa Rica, Ecuador, Spain, the United States, France, Guatemala, Portugal, the Czech Republic and Switzerland,
The Mexican Caribbean once again personally participated in two exhibitions and two events where they got 142 trade appointments.
On introduction trips, the entity has received journalists, travel agents and influencers from Azerbaijan, Canada, the United States and Portugal.