Before Prince Harry and Meghan Markle Came to the scene, there were several reports indicating that Principe, William and Kate Middleton They would have been the most “shy” couple in the British monarchy, according to Daily Beast in 2016.
This is because they consistently lag behind other high-ranking members of the royal family when it comes to the number of royal engagements and public appearances they have made.
as the peopleAnd Prince Charles and Prince Anne she was The most serious members at work of the royal family in 2017, attending 374 and 455 engagements that year, respectively.
The Duke and Duchess of Cambridge They lag far behind the other royals, and neither did William and Kate Almost half of the work What other family members did. William even had to defend himself against the ‘job shy’ rumors when he told Watchman In 2016: “It’s something I don’t completely ignore, but it’s not something I take very seriously.”
And while no one knows if Harry and Meghan’s presence has anything to do with William and Kate’s increased workload, they seem to be so busy that they are looking for someone to play a prominent role behind the scenes.
Prince William and Kate Middleton ask for help on social media
According to the website of the Royal family, The Principe, William and Kate Middleton They are looking for an intelligent person to fill the vacant communications position.
The job description reads: “This position will be part of a multidisciplinary team that will work together to deliver the work of the Duke and Duchess of Cambridge. The successful candidate will be key to supporting the official social media channels (Instagram, Twitter, YouTube, Facebook) of the Duke and Duchess of Cambridge.”
With the Duke and Duchess busier than ever, they need someone they can trust to capture those behind-the-scenes shots while making sure their emojis are well placed in the captions.
but, again, William and Kate They’ve made a lot of changes to their social media strategy in the past year.
They changed their Instagram account in May, according to the peopleAnd William took a four-day break from social media to Fighting the racist abuse and taunts some British footballers received online, depending us weekly.
“This weekend we have joined the UK football community to join the social media boycott in response to the ongoing abuse that players and many others in the online football community have received,” he said at the time.
As much as they know how problematic social media can be, Cambridge knows that it is still important. Plus, those stylish black and white shots of William and Kate also help count their likes.
Candidate criteria
- Proven experience in social media marketing and content creation functions, including photography and video;
- Demonstrate the ability to think creatively, inventing new and innovative ways of communicating activity digitally, taking into account data and analysis;
- Excellent knowledge of the social media landscape and understanding and analysis of social media engagement;
- Strong written communication skills.
- Good project management skills, attention to detail, as well as strong organizational skills and the ability to work proactively, flexibly and on time;
- Excellent interpersonal skills and ability to build strong relationships with internal and external stakeholders;
- Ability to treat sensitive information with tact and discretion at all times;
- Learn about the diversity of societies in the UK, the Commonwealth and around the world.
Job description
This role will be part of a multidisciplinary team that will work together to deliver the work of the Duke and Duchess of Cambridge. The selected candidate will be instrumental in supporting the official social media channels (Instagram, Twitter, YouTube and Facebook) of the Duke and Duchess of Cambridge.
responsibilities
- Work closely with the digital leader to drive effective and creative activity on social media, along with the media and events teams;
- Plan, create and edit high-quality digital content, including capturing and instantly editing photos and video for social media use;
- Develop creative and engaging ideas to develop content and communicate with a variety of different audiences;
- Support in multidisciplinary communication plans, implementation of commitments, trips abroad and special projects;
- Work closely with the Royal Foundation, sponsors and other third party organizations to achieve common communication goals;
- Work with colleagues to analyze data, assess the impact of the activity, and learn from that evaluation process.
To apply for the job you must click Here.
