In a day marked by an investment of 26.7 million euros in center Of the marine sports that the Barcelona City Council will promote, the sports sector was also distinguished by other news:
NCAA March Madness Basketball Earnings $410 Million For Brands
This year’s NCAA basketball tournaments generated more than $410 million in media value for brands in broadcast, according to a study by Hive and Elevate Sports Ventures. The brands gained over 187 hours of cumulative exposure during the men’s and women’s tournaments.
IOC awards CBC/Radio-Canada TV rights to Olympic Games between 2026 and 2032
The International Olympic Committee (IOC) has announced that CBC/Radio-Canada, Canada’s national public broadcaster, has acquired the exclusive rights to broadcast the Winter Olympics in Canada Milano Cortina 2026, Los Angeles 2028, and the 2030 Winter Olympics (for which there is no venue chosen). after) and Brisbane 2032.
Skechers increases women’s presence on its board of directors
Yolanda Macias joins the board of directors of the manufacturer of sport shoesWhich brings the number of women in the highest management body in the company to three. Join as one of five independent directors. The board of directors has experience with Disney, DirecTV and Vivendi Entertainment, a division of Universal Music Group.
Connected Remarmer Pilates Flexia Wins $4 Million
Flexia, which created the connected Pilates repair machine, has raised $4 million (€3.6 million) in a seed funding round led by ADvantage, with participation from Phoenix Capital Ventures, Techstars and Calm Ventures.