Share an account Netflix It’s a common practice, which is why the company wants to control it more strictly next year.
The company claims that it currently has 223 million users, but nearly 100 million people use the streaming service without paying or sharing an account, which creates the need to stop this situation by considering the platform’s income.
In addition to penalizing or canceling joint accounts, what the app seeks to do is monetize the practice, capitalize on the access it gives more people and not scare off those who actually use it.
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Netflix Efforts have been made to control this situation. A few months ago, the Add Home option was enabled in some countries, allowing people who live outside their main home to access the platform by paying a lower subscription fee.
This has been tested on Argentina, Honduras, Guatemala, El Salvador, and the Dominican Republicbut was suspended to organize a “simpler way” of thinking next year.
To determine that someone was using the app outside of the primary home, the app implemented various tools such as account history, IP addresses, and device identifiers.
Besides, it has created a system for the main users to report a change of address or flight and they have the option to use the platform outside their home.
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Upon completion of these tests, The Wall Street Journalguarantees that Netflix discovered many issues with this plan, but that’s not why they ended their efforts to crack down on joint accounts.
Among the problems that the company discovered was the difficulty in determining the exact location of users, in addition to finding solutions for those who use the application on mobile devices.
The sum of the efforts and the high level of people accessing the streaming service without paying or without a master account makes the company focus its efforts for the next year on ending this situation and making a profit.
At the moment, the details of the plan and the changes that will be implemented are not known, as well as the areas in which the focus will be as it happened with the tests of previous projects that were carried out only in Latin america. The report only states that it will be implemented in “early 2023”.
to me The Wall Street Journal The actions you will take Netflix It would be the beginning of the stance similar platforms would take, since it’s a practice found in more apps, even marketing the same account to sell access to each of the allowed profiles.
The decision to fight this situation comes at the end of the year that saw the loss of users in the platform, in addition to adding an economic plan with ads, which was not a good start because, according to data from pneumatic This option is chosen by only 9% of new users United State During the month of November.